Senior Manager of Product Strategy, Advertising & Sponsorships

Reporting to the Director of Product for Advertising & Sponsorships, you will collaborate with EA's studio teams, commercial teams, data teams, and external technology partners. You will report to the Director, Advertising & Sponsorships Product and work in a hybrid work model 3 days in office based in out of Redwood City, Los Angeles, or New York. Build business cases and financial models that evaluate opportunities for new advertising inventory, including revenue potential, demand availability, technical complexity, operational requirements, and effect to the player experience.Create roadmaps that influence strategic direction of our advertising business.Identify and build agreement between our partners across product, engineering, studio, commercial, ad operations, data, legal, privacy, and finance teams.Translate needs into clear product requirements, feature design briefs, and technical specifications for advertising and sponsorship capabilities.Apply knowledge of programmatic advertising workflows, publisher monetization, ad serving, SSP integrations, demand activation, measurement, and reporting to inform product decisions.Work with our engineering and adtech partners to support integrations with advertising platforms, supply-side systems, measurement providers, and other relevant technologies. 7+ years of product management and/or product strategy experience, with meaningful experience in advertising technology, programmatic advertising, publisher monetization, CTV, digital video, streaming, SSPs, ad exchanges, ad servers, or related platforms.Experience with the digital advertising ecosystem, including publishers, SSPs, DSPs, ad servers, exchanges, agencies, brands, measurement partners, and ad operations teams.Experience building or scaling advertising products that support premium inventory, programmatic demand, sponsorships, video advertising, or marketplace-based monetization.Familiarity with concepts such as ad decisioning, ad serving, yield optimization, targeting, frequency management, pacing, campaign delivery, auction mechanics, viewability, brand safety, and measurement.Experience working with teams across product, engineering, commercial, operations, analytics, privacy, legal, and external technology partners.Experience launching new ad formats, supply integrations, sponsorship products, marketplace capabilities, or self-serve/managed-service advertising tools. If you reside in a different location, a recruiter will advise on the applicable range and benefits.