Senior Manager, Paid Media, Google

BASE SALARY: $75,000 - $90,000 per year • 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) • Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently • Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups) • Ability to write compelling ad copy and partner on creative asset development • Exceptional collaboration and communication skills across cross-functional teams Outcomes (Performance Expectations): • Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goals • Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use • Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation • Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS • Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders • Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing • Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities • Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins Competencies: • Technical Mastery: Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independently • Analytical Problem-Solving: Leverage data to drive decisions, spot trends, and provide recommendations without requiring manager oversight • Organizational Skills: Manage multiple campaigns and shifting priorities within fast-paced deadlines • Collaboration & Influence: Work cross-functionally with internal stakeholders (yield, business leads, creative teams) to maximize campaign outcomes • Growth Mindset: Proactively pursue performance improvements and stay ahead of platform and industry trends • Communication: Clear, concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environment • Adaptability: Thrive in a dynamic, test-and-learn environment with ever-evolving business priorities Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.