Senior Manager, Performance Marketing Strategy

What you’ll do: • End-to-End Performance Media Strategy • Own the full-funnel Performance Media strategy, from targeting and audiences through site experience • Bridge the gap between ad creatives and on-site experience to drive optimal performance and outcomes • Leverage AI tools and platforms to automate and enhance audience targeting, creative development, media buying, and performance optimization Channel Expansion & Strategy • Partner with the Performance Media Analytics team to identify, test, and scale new upper-funnel performance marketing channels (e.g., Paid Social, Video, CTV, and other emerging platforms) • Build a multi-channel strategy roadmap aligned with business growth goals, prioritizing impact, reach, and efficiency • Develop frameworks to evaluate channel potential, performance benchmarks, and test structures for ongoing expansion • Partner with analytics to ensure proper tracking and attribution for new channels Performance Optimization & Analytics • Set KPIs and track performance across all upper-funnel channels (e.g., CPM, VCR, CTR, Brand Lift, incremental reach, assisted conversions) • Partner with analytics to build dashboards and insight reports that drive strategic recommendations • Iterate on campaign structure, bidding strategies, targeting, and creative based on performance insights • Manage media budgets, pacing, and forecasting with a focus on ROI and long-term growth Cross-Functional Leadership & Collaboration • Work closely with Analytics, Product, and Remarketing teams to align messaging and campaign goals across the funnel • Regularly share results, learnings, and recommendations with senior stakeholders • Build and manage relationships with external media vendors, agencies, and platforms Our goal is to reshape the way consumers shop and improve the way insurance providers attract and connect with customers as insurance shopping continues to shift online.