Senior Manager, Performance Marketing

Kopari Beauty, located in the heart of La Jolla, California, is a leading brand in the beauty industry. We embrace beauty, well-being, and confidence, and we believe in creating vegan, cruelty-free, high-performance skin and body care products—because to us, that’s paradise. You’ll work closely with the Sr. Director of Ecommerce, Performance Creative Strategist and the rest of the Ecommerce and Marketing teams to translate business goals into channel strategy, autonomously manage significant media budgets, and partner cross-functionally with creative, brand, and retail teams to build full-funnel campaigns that perform. RESPONSIBILITIESPaid Media Execution and Optimization • Own day-to-day campaign management across paid social (Meta, TikTok), paid search (Google/YouTube), and emerging acquisition channels • Build, launch, and continuously optimize campaigns with a focus on ROAS, CAC, AOV, and incrementality • Manage audience strategy, bid management, budget pacing, and campaign structure across platforms • Partner with the performance creative team to brief, test, and iterate on ad creative, connecting creative learnings back to media strategy • Partner with the performance creative & ecommerce team to brief, test and iterate on landing pages with a focus on improving CVR Strategy and Planning • Contribute to monthly, quarterly and annual channel strategy and budget planning, including scenario modeling and revenue forecasting • Identify new channel and format opportunities (e.g. CTV, OOH, retail media, and affiliate placements) and develop test-and-learn frameworks to evaluate them • Build and maintain a structured testing roadmap across creative, audience, bidding, and other creative initiatives Measurement and Reporting • Own daily, weekly and monthly performance reporting across paid channels, synthesizing data into clear insights and recommendations for leadership • Work with MMM partner and data platforms to understand incrementality and apply findings to budget allocation • Maintain best-in-class account health across all paid platforms including event tracking, CAPI and pixel configuration, catalog setup, and data quality oversight • Identify and validate new growth opportunities across new and existing paid channels to ensure alignment with overall business objectives and the broader acquisition strategy • 4-6+ years of hands-on paid media experience, with significant depth in Meta Ads Manager, Google Ads & TikTok Ads Manager experience strongly preferred • Experience managing $1M+ monthly media budgets with a strong understanding of budget pacing and efficiency metrics • Background in DTC or e-commerce required; beauty, CPG, or lifestyle brand experience is a plus • Familiarity with omnichannel measurement, including platform attribution, MMM, and/or incrementality testing • Advanced proficiency in Meta Ads Manager, Google Ads, and TikTok Ads Manager • Comfortable working with performance data in Excel/Google Sheets, including pivot tables, budget models, and forecasting • Experience with third-party measurement tools (e.g. GA4, Triple Whale, LiftLab, or similar) • Familiarity with Shopify and basic pixel/tracking concepts (UTMs, event tracking) • Ability to connect media performance data to creative strategy — not just flagging what is working, but understanding why • Strong testing instincts: knows how to design clean tests, interpret results, and scale learnings • Comfortable managing ambiguity and building structure in a fast-moving, lean team • Clear, confident communicator who can translate data into leadership-ready narratives • Experience contributing to or presenting in executive-facing reporting • Collaborative team player who can work effectively across creative, brand, and retail functions