Sept. 7, 2024

Senior Manager, Product Marketing, Display Advertising - Walmart Connect

Walmart Pleasanton, California

About Walmart Connect This position reports into the Product Marketing Director for Display and can be based either in our Hoboken, NJ, or San Bruno, CA. You'll make an impact by:Conducting and analyzing primary and secondary research to develop a deep understanding of market needs by customer segments in coordination with key clients and sales teams.Working and partnering with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams.Partnering with product stakeholders to support the development of PRDs to define product priorities and requirements and GTM strategies and plans to successfully launch solutions.Providing thought leadership on market and competitive analysis and trends.Developing and collaborating with internal stakeholders to implement GTM strategies and tactics that include positioning, use cases, story narratives, and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth.Helping to create the product narrative and external materials, such as case studies, pitch decks, blog posts, help center articles, best practice guides, and other customer collateral.Supporting the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages.Leading sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education.Being an advocate and voice of the customer. About you (Preferred Qualifications):5+ years of experience in product marketing. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

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