Senior Manager, Product Marketing

WeTheHobby, a trusted and respected brand in the sports collectibles industry, is seeking an experienced Senior Manager, Product Marketing to help lead our go-to-market (GTM) strategy, positioning, and storytelling for our expanding product and programming portfolio. This role is pivotal in shaping how we connect the right products with the right collectors at the right time—through compelling campaigns, integrated workflows, and seamless collaboration across teams. Reporting to the Jeremy Johnston, Director of Product - the Senior Manager, Product Marketing will serve as the bridge between Product, On-Air, Content, and Marketing teams at WeTheHobby; driving integrated GTM strategies for new product releases, key show programming, and helping define our product assortment and category expansions. This role is based out of our innovative headquarters in the Neighborhood of the Arts/Village Gate, Rochester, NY. • Define positioning and messaging that make products stand out to collectors.