Senior Manager, Video Ad Copywriting

• 4-6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic • 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors • Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing • Strong analytical mindset with the ability to interpret campaign data and optimize based on insights • High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube • Brand Strategy & Creative Excellence • Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning • Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting • Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance • Copywriting Leadership in Performance Marketing • Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels • Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations • Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR • Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments • Innovation & Opportunity Sourcing • Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data • Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue • Video Scriptwriting & Compliance Alignment • Lead the development of compelling video scripts that drive performance and meet compliance standards • Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced • Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements • Team & Resource Management • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control • Own the budget and resource allocation for writing support while maximizing ROI • Build systems, workflows, and training resources to improve creative operations and knowledge sharing • Analytical & Results-Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.

Create an account to see the full posting, access our search engine, and more.