Oct. 30, 2024

Senior Marketing Analyst

MindgruveMacarta San Diego, California

San Diego, CA or Denver, CO • Develop and maintain client facing dashboards • Provide subject matter expertise on web analytics, user experience and behavior, data analysis and reporting • Be responsible for coordination and tracking tags and tracking parameter implementations supporting reporting, analytics and digital intelligence efforts • Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc. Automation) • Follow up and stays on top of industry best practices • Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results • Prepare client reports and data for presentations • Provide weekly client reporting • Build and maintain an understanding of current topics in performance media, web analytics, data management, tools and technologies related to team’s core responsibilities • Duties involve mentoring or managing tasks performed by Analytics Coordinator(s) • Travel to client for meetings, as needed • Experience with traditional/offline marketing not required, but helpful • Exposure to Big Data and the challenges associated with harnessing data to drive insight • Ability to work both independently and in a team environment • Professional and personal integrity • A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth • Excellent verbal and written communication skills • Some technical knowledge of databases, data warehousing, B.I. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work.

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