The Marketing Analyst will play a critical role in utilizing and enhancing data analysis capabilities, particularly through Google Analytics 4 (GA4) as the primary attribution system for marketing measurement and analysis. While familiarity with Slate is a plus, the priority is finding a candidate with advanced expertise in GA4, a demonstrated ability to interpret data, and deliver actionable insights that support marketing strategy and decision-making, as well as the capability and willingness to learn Slate. Key Responsibilities:GA4 Data Analysis & Reporting (20%): Leverage advanced GA4 features, including event-based tracking, custom dimensions, audience segmentation, and path analysis, to evaluate user behavior and campaign performance. 5-7 years of experience in marketing analytics, data analysis, or a related role. Professional Growth: Gain exposure to advanced analytics tools, enrollment marketing strategies, and higher education trends while deepening your GA4 expertise.
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