Senior Marketing Analyst, Darden Franchising

Job Overview Roles And Responsibilities Assist with franchisees’ new restaurant openings, including helping set up restaurants’ digital ecosystems, ensuring NRO assets are ready for use, and access to franchise support tools is provisioned to the franchiseeProvide administrative support for global marketing programs like Mood Music, Black Box, Guest Sat Survey (GSS), and other Darden Franchise Marketing programsProvide ongoing google and social media account support to franchisees, ensuring proper set up, connection and ongoing account stabilityGather, summarize and communicate brands’ marketing announcements, menu and promotional launches to franchisees via brand newsletters, Sharepoint and calls/meetingsWork with Darden’s brands and web team to maintain franchisee listings across our corporate websites (e.g. hours of operation, menus, CTA link outs) and ensure franchisee participation in events and promotions is reflected accurately on the sitesHelp support the market entry process for new franchise markets by conducting analysis of local competition, menu offerings and pricing, cultural norms and expectations, and diner behavior.Gather and maintain all marketing profile information about franchisees and their restaurantsGather, consolidate and share our brands’ marketing calendars with franchiseesCollaborate with franchisees and graphic design to update and proof menus and develop new creative on behalf of franchiseesManage the day-to-day Global Marketing Fund invoicing, payments and reimbursements processDevelop and manage project timelines and calendars to execute and communicate key deliverables Required Technical Skills 2-3 years of experience working in restaurant or brand marketing; prior Darden experience preferredExperience working with Google My Business, Meta Business Suite, Yext and OpenTablePassion for the restaurant business and growing Darden’s brands globally