Job Overview
The Sr. Marketing Analyst – Franchising plays a key role on the Darden Franchising team by administering and facilitating the execution of marketing programs and priorities supporting Darden’s franchisees and their local brand building efforts. These include support for promotions and events, menu and product development, new restaurant openings, and advertising and communications. In this role, the Sr. Marketing Analyst will collaborate with cross-functional team members including the Darden franchising team, Darden’s brand teams, Darden’s communications team and Darden’s franchisees to ensure that franchisee marketing programs and initiatives align with brand guidelines and priorities.
Roles And Responsibilities
Assist with franchisees’ new restaurant openings, including helping set up restaurants’ digital ecosystems, ensuring NRO assets are ready for use, and access to franchise support tools is provisioned to the franchiseeProvide administrative support for global marketing programs like Mood Music, Black Box, Guest Sat Survey (GSS), and other Darden Franchise Marketing programsProvide ongoing google and social media account support to franchisees, ensuring proper set up, connection and ongoing account stabilityGather, summarize and communicate brands’ marketing announcements, menu and promotional launches to franchisees via brand newsletters, Sharepoint and calls/meetingsWork with Darden’s brands and web team to maintain franchisee listings across our corporate websites (e.g. hours of operation, menus, CTA link outs) and ensure franchisee participation in events and promotions is reflected accurately on the sitesHelp support the market entry process for new franchise markets by conducting analysis of local competition, menu offerings and pricing, cultural norms and expectations, and diner behavior.Gather and maintain all marketing profile information about franchisees and their restaurantsGather, consolidate and share our brands’ marketing calendars with franchiseesCollaborate with franchisees and graphic design to update and proof menus and develop new creative on behalf of franchiseesManage the day-to-day Global Marketing Fund invoicing, payments and reimbursements processDevelop and manage project timelines and calendars to execute and communicate key deliverables
Required Technical Skills
2–3 years of progressive experience in marketing, brand marketing, digital marketing, or a related fieldStrong knowledge and comfort using computers and various programs and information systems (MS Word, MS PowerPoint, MS Excel, Co-Pilot, etc.)Excellent written and verbal communication skills
Required Education
Bachelor's degree in Marketing, Business, or a related field
Other Key Qualifications
Previous experience working on cross-functional teamsStrong project and time management skillsDemonstrated proficiency in organizing and planning projectsProven track record of results orientationProven ability to work in a fast-paced and dynamic team environmentKnowledge of Paid Media and AdvertisingAbility to communicate (verbal and written) with conciseness and clarityAbility to adjust communication style such that it is effective with various audiencesStrong analytical skills, including ability to analyze and evaluate data/information to inform business decisionsAbility to travel up to 10%
Preferred Skills And Experience
2-3 years of experience working in restaurant or brand marketing; prior Darden experience preferredExperience working with Google My Business, Meta Business Suite, Yext and OpenTablePassion for the restaurant business and growing Darden’s brands globally
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