Senior Marketing + Communications Strategist

TITLE: SENIOR MARKETING + COMMUNICATIONS STRATEGIST

LOCATION: Hybrid (Indianapolis/Carmel-based)

PURPOSE: Lead and execute integrated marketing and communications strategies that drive visibility, strengthen reputation, and deliver measurable business results for PMG clients.

MANAGERS: CEO, VP of Operations, Director of Client Success, Director of Strategic Communications, Director of Marketing Services

TYPE: Full-Time, Salaried

SCOPE: Client Account Leadership + Strategy (60%), Campaign Execution + Team Direction (30%), Growth + Business Development Support (10%)

ACCOUNTABILITIES: Marketing + Communications Strategy Development, Campaign Execution + Oversight, Client Relationship Leadership, Performance Optimization, Internal Brand Stewardship

KEY PERFORMANCE INDICATORS: Client Satisfaction + Retention, Campaign Performance + ROI, Audience Growth + Engagement, Strategic Alignment with Client Goals, Timeliness of Deliverables, Team Collaboration + Utilization Rate

ABOUT PENCE MEDIA GROUP

Pence Media Group (PMG) is a full-service public relations, branding, digital + paid media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG serves clients across the public, private, and nonprofit sectors. PMG has grown into a dynamic, award-winning team known for helping clients affirm their brand identity, craft meaningful messages, and deliver them to targeted audiences—with an operating mantra of, “Consider it done.” As a certified Women’s Business Enterprise (WBE), PMG partners with organizations ranging from startups to Fortune 500 companies to drive visibility, strengthen reputation, and deliver measurable results.

POSITION OVERVIEW

PMG is seeking a Senior Marketing + Communications Strategist to lead client accounts through integrated marketing and communications strategy, execution, and relationship management.

This role requires a highly experienced strategist (12+ years) who can confidently translate business objectives into clear marketing and communications strategies—and then drive execution across channels with urgency, accountability, and measurable results. The ideal candidate is both strategic and executional: someone who can lead client conversations, shape messaging, direct campaigns, manage moving pieces, and ensure work is completed at a high level from concept through delivery. This role operates as a senior strategic partner to PMG clients while also serving as the internal driver of momentum across projects, campaigns, and teams. Success in this role requires strong communication instincts, executive presence, proactive leadership, and the ability to manage multiple client relationships simultaneously in a fast-paced, high-accountability environment.

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field12+ years of experience in marketing, public relations, or integrated communications (agency or consulting experience strongly preferred)Proven track record of leading integrated marketing and communications campaigns from strategy through executionStrong expertise in brand strategy, messaging development, and audience engagementExceptional writing and storytelling skills across media, digital, and campaign formatsExperience using analytics tools (Google Analytics, social insights, campaign reporting platforms) to inform strategy and optimize performanceFamiliarity with AI tools (e.g., ChatGPT) to enhance content development, research, and workflow efficiencyStrong client-facing experience with confidence presenting strategy and recommendations to senior stakeholdersAbility to manage multiple clients, campaigns, and priorities simultaneouslyHighly organized, proactive, and solutions-oriented

ROLES + RESPONSIBILITIES

ACCOUNT OWNERSHIP + LEADERSHIP

Own assigned client accounts from strategy through execution and reportingLead client communication, working sessions, planning discussions, and strategic recommendationsDrive momentum across projects by proactively identifying priorities, opportunities, and risksEnsure internal teams remain aligned, accountable, and on scheduleServe as the day-to-day strategic lead and trusted advisor for client relationshipsMaintain a high level of responsiveness, professionalism, and follow-through across all client interactionsAnticipate client needs and provide solutions before issues ariseProven ability to independently manage client relationships, priorities, timelines, and deliverables in a fast-paced environmentServe as a senior strategic partner for assigned client accountsPresent strategies, insights, and recommendations with clarity and confidenceAnticipate client needs and proactively identify opportunities for growth and impactEnsure alignment between client expectations and PMG’s strategic approach

MARKETING + COMMUNICATIONS STRATEGY

PMG is: Fast, Client-facing, High-accountability + “Figure it out” cultureLead the development and execution of integrated marketing and communications strategies aligned with client goalsDrive messaging development, campaign planning, and strategic direction across accountsProvide proactive recommendations based on trends, performance data, and client needsEnsure alignment across earned, owned, and paid channels

CAMPAIGN EXECUTION + PERFORMANCE

Lead and contribute directly to execution across digital, communications, content, and campaign initiativesTranslate strategy into actionable plans, timelines, deliverables, and measurable outcomesEnsure campaigns are delivered accurately, on time, and aligned with client expectationsCollaborate cross-functionally with PR, creative, digital, and leadership teams to deliver cohesive, high-impact workMonitor performance and provide clear, data-driven reporting and recommendationsContinuously optimize campaigns to improve engagement, visibility, and ROI

TOOLS + PLATFORMS

Experience with:

Digital marketing platforms (social media, email, content systems)Analytics tools (Google Analytics, platform insights)CRM and marketing platforms (HubSpot, Salesforce, or similar)Project management tools (e.g., Monday.com)Actively leverage AI tools (e.g., ChatGPT) to enhance strategy development, content creation, research, and workflow efficiency.

PROFESSIONAL DEVELOPMENT

Stay ahead of marketing, communications, and digital trendsExplore new tools and strategies that enhance campaign performance and client outcomes

WHAT WE OFFER

At PMG, we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person, not just the employee.

Here’s what full-time team members can expect:

Industry-leading Salary aligned with role, experience, and performancePerformance utilization pay-outs based on client impact, billable hours, and contributionsCompetitive PTO + Annual Company Holidays (including Christmas Eve, New Year’s Eve, and a summer holiday break)Flex Days to support community involvement, remote work, or mental resetMonthly Cell Phone + Gas/Commute StipendFlexible Hybrid Work Model with weekly in-person collaboration in Carmel or IndianapolisProfessional Growth Opportunities through stretch assignments and continuous upskillingCreative Autonomy + Strategic Ownership in a high-performance, values-driven environmentA culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operateEmployee philanthropy program

HOW TO APPLY

Serious applicants should send the following to Nicole Pence Becker at [email protected] for consideration:

ResumeCover LetterPortfolio (PDF or link)At least three references