Senior Marketing Communications Specialist – Content Writer

LOCATION: Hybrid – 8 days a month in the office (see locations on the posting)

OVERVIEW

The Senior Marketing Communications Specialist, Content Writer is responsible for creating, editing, and producing short- and long-form content and copy to support campaign production, lead generation, and thought leadership for the UpToDate and Medi-Span product suites within the Wolters Kluwer Health Division. This role creates high impact content that supports demand generation, brand awareness, customer engagement, and thought leadership for the UpToDate and Medi Span product suites.

Operating as part of an internal agency team, the Senior Specialist works independently with minimal guidance, solves complex communication challenges, and contributes expertise to cross-functional partners across marketing, product, and customer success. The role requires sound judgment, the ability to analyze information from multiple sources, and the communication skills necessary to explain nuanced or sensitive topics while building alignment among stakeholders.

RESPONSIBILITIES

Creates clear, engaging, creative copy across a variety of short- and long-form mediums (eBooks, whitepapers, emails, ads, social, video, web, etc.) in line with program briefs to support key campaign and business goals. Apply best practices in messaging, narrative structure, and B2B content strategy while remaining aware of competitor positioning and market dynamics. Translate complex healthcare and technology concepts into engaging, accessible content tailored to clinicians, payers, technologists, and executive audiences. Independently manage multiple concurrent projects, deadlines, and priorities in a fast paced environment. Adheres to brand and style guidelines; supports internal guide maintenance and knowledge-sharing. Collaborate with marketing, design, product, and internal subject matter experts to define content needs and ensure alignment with brand guidelines and strategic priorities. Uses AI-powered tools (Jasper, Grammarly) to explore new ways to efficiently produce and atomize content assets, while keeping the human at the center of the writing process. Understands and continually learns about emerging healthcare technologies and target audiences (providers, health insurance, digital technology, pharmacy, etc.) to support effective, tailored copy. Proactively generates new content ideas, identifies opportunities for content reuse and optimization, and seeks creative solutions to project blockers.

QUALIFICATIONS

Education: