Senior Marketing Communications Specialist - Content Strategist

OVERVIEW

Join our dynamic team as a Senior Marketing Communications Specialist, where you will play a crucial role in shaping the voice of our UpToDate and Medi-Span product suites within the Wolters Kluwer Health Division. In this hybrid role, you'll be responsible for crafting, editing, and producing compelling short- and long-form content that drives campaign production, lead generation, and establishes thought leadership.

As part of an internal agency team, you will have the autonomy to tackle complex communication challenges, work closely with cross-functional partners in marketing, product development, and customer success, and produce high-impact content that enhances brand awareness and customer engagement.

RESPONSIBILITIES

Create engaging and clear copy across various platforms, including eBooks, whitepapers, emails, advertisements, social media, and web content, aligning with campaign objectives and business goals. Implement best practices in messaging and B2B content strategy while being attuned to competitor positioning and market trends. Translate intricate healthcare and technology concepts into accessible, engaging content tailored for clinicians, payers, technologists, and executives. Effectively manage multiple projects and deadlines in a fast-paced, deadline-driven environment. Adhere to brand and style guidelines, contributing to the maintenance and sharing of internal guides. Collaborate with marketing, design, product teams, and internal subject matter experts to identify content needs and ensure alignment with strategic priorities. Utilize AI-powered tools to enhance content creation and exploration, always keeping the human element at the forefront. Continuously learn about emerging healthcare technologies and target audiences to support effective, tailored communication. Proactively generate innovative content ideas and identify opportunities for optimizing and repurposing existing content. QUALIFICATIONS

Education: Bachelor’s degree in marketing, communications, or a related field.

Experience:

Minimum of 4 years of copy and content writing experience, ideally for B2B audiences. Experience in healthcare, technology, and agency environments is highly preferred. Familiarity with AI tools for content creation and planning is a significant advantage. Experience using project management software. Other Skills and Abilities:

Proficient in producing compelling, professional copy that aligns with business objectives. Creative thinker capable of pushing the boundaries of content while appealing to executive and healthcare professional audiences. A constructive and curious mindset, especially towards evolving processes and trends in the healthcare sector. Prior experience in interviewing experts for thought leadership content is preferred. Exceptional communication skills and professionalism to effectively engage with peers and stakeholders. Strong analytical, decision-making, and problem-solving skills. Ability to work independently and collaboratively with team members. Excellent time management, follow-through, and attention to detail. Willing to provide writing samples upon request. TRAVEL: 5%

Compensation: $85,600.00 - $149,400.00 USD; this position is also eligible for bonuses.

We offer comprehensive benefits, including Medical, Dental & Vision Plans, 401(k), FSA/HSA, and more to support your work-life balance.

Wolters Kluwer values diversity and is an Equal Opportunity Employer. We encourage applications from all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.