Senior Marketing Content Creator

Job ID: 35000043Company: Abbott LaboratoriesLocation: Madison, Wisconsin, United StatesEmployment type: full timeCategory: Customer & Technical SupportIndustry: HealthcarePosted: 2026-10-09 Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. Abbott’s Customer & Digital Experience (CDX) team is responsible for defining, driving, and delivering innovative, immersive, memorable customer-centric journeys for all our customers, across all channels (digital and physical). These journeys are grouped by Customer Types (e.g., Patient, Provider) and further categorized into a set of Experiences (e.g., Understand Risks & Complete Screening, Confirm Diagnosis). The Senior Content Strategist is responsible for working with a team of CDX researchers, UX designers, strategists, and copywriters to create and drive an end-to-end content solution and optimization. Their duties include collaborating with the CDX Research team to learn about current content trends and target audiences, participating in meetings with management and team members to identify business objectives and learn more about company products, analyzing and synthesizing information, and creating strategies to meet those objectives within a given time frame. They will help drive the content vision and strategy and deliver intuitive, simple, and thoughtful content strategies that guides a user through the experience. They can share a portfolio of work that demonstrates an ability to communicate complex ideas and terminology through simple, engaging content experiences (hierarchies, content relationships, types, metadata and schemas). They have experience collaborating with key stakeholders and legal reviewers. Work with the product, UX, legal review, and delivery teams to produce insightful content strategy plans, taxonomies, tagging strategies, content maps/matrices, and shepherding content through the governance processes.
Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior.
Ensuring quality and consistency across content.
Support the writing, edit, testing, and improvement of content that makes our products and experiences easier to use across Abbott products and experiences.
Auditing experiences to help understand and assess the content and be able to provide strategic recommendations for moving forward.
Facilitate the collaborate and influence design decisions with multiple team members, including product, UX, development, copywriting, and key stakeholders.
Create inclusive content strategies to foster a welcoming environment regardless of background, sexual orientation, gender expression, religion, or ethnicity.
Document content and approvals according to established processes. Create process and policy documents including governance guides.
Understand and prioritize problems, opportunities, and solutions that contribute to the product roadmap, strategy, and vision leveraging data, research, industry trends, and BU objectives.
Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
Ability to effectively manage legal reviews and feedback cycles.
Travel Requirements: Ability to travel 5-10% of working time away from work location, may include overnight/weekend travel.
Bachelor’s degree in Design, Marketing, Business, Life Sciences, Engineering, or related field of study; or High School Degree/General Education Diploma and 4+ years of relevant experience as outlined in the essential duties in lieu of Bachelor’s degree.

5+ years of experience in content design and content strategy.Experience in Figma, Miro, and other design tools to edit and contribute to designs and content strategies.Experience in managing a content creation process from strategy to delivery of final product.Experience in collaborating with and influencing product, engineering, design, and operational teams.Experience with content management systems and user testing tools.Experience with the principles of Agile/Scrum/Kanban.Experience in creating strategies that leverage SEO and measurement objectives.Demonstrated ability to perform the Essential Duties of the position with or without accommodation.Experience in healthcare, wellness, or digital health.
Experience with service design (digital and physical) and operations.