The Senior Demand Marketing Manager will be joining the Demand Marketing organization of Ericsson supporting the Enterprise 5G Coverage portfolio and sales team. This role will work with a newly formed business unit that is tasked with driving the standard for enterprise within Ericsson. What you will do Key responsibilities include but not limited to: Development of global demand gen strategy around delivering responses, leads and opportunities that convert to pipeline for the sales teams Work with product marketing to build top of funnel (TOFU), middle of funnel (MOFU) and bottom of funnel content and experiences that take prospects and customers across a buyers journey Build and executed integrated marketing campaigns with a holistic lens around targeting (ideal customer profile and segmentation), positioning (offers, differentiation), orchestration (digital and omnichannel) and reporting. 7 to 10 years of B2B performance marketing experience with hands-on experience in executing high volume digital and demand generation programs.
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