Senior Marketing Manager

Results are measured through specific KPIs that include, but are not limited to, volume of qualified leads delivered successfully to the top of the sales funnel and campaign performance. • Managing CRM prospect database to ensure the highest level of potential success and to clearly monitor prospective interactions and information (e.g., consistency with cleansing, refreshing, and ensuring the best use of capabilities) • Researching target markets to identify best channels for communications and ad placements • Creating lead generation strategies • Ensure consistent brand voice and messaging across all touchpoints • Collaborate with creative teams to produce compelling content and visuals • Identifying interest in product versus intent to buy – delivering a strong strategy focus on intent to buy to elevate quality of leads delivered • Qualifying leads through direct contact as needed • Ability to think strategically while executing tactically • Understanding of all products, personas, value props, pain points, and lead qualifications • Establishing and implementing prospect marketing journeys • Tracking lead statuses • Tracking and reporting campaign performance • Understanding the sales process and goals • Using lead tracking tools / multiple data points - interpret the data and apply learnings • Tracking personal KPIs Qualifications • Minimum of five years of B2B lead generation experience • Bachelor’s degree in marketing, business, or related field • Established, proven success in lead generation • Proficient in using data & data tools to make informed campaign decisions • Skilled in tracking and presenting data insights • PowerPoint • Proficient in marketing automation platforms and system management (e.g. Hubspot, Pardot) • Proficient in utilizing Salesforce CRM • Skilled in creating marketing automation workflows • Experience using LinkedIn Navigator, ZoomInfo or other prospecting tools • Strong content writing skillset for blogging, email marketing, ads, etc. Fintech SBT is a leader in the Scanned Based Trading segment of on-site Retail. Fintech SBT manages the Retailer/Supplier price book (the record of what Retailers must pay their Suppliers when merchandise is sold at retail).