Senior Marketing Manager, Media

Will define execution plans to leverage digital channels as part of multi-channel marketing campaigns, in order to meet the organizational marketing objectives. Media Channel Strategy & Activation • Define and execute the overall communication activation plan across full-funnel channels (paid and owned, digital and traditional), including channel goals, KPIs, audience definitions, engagement metrics, and campaign execution guidelines. • Assist Director of Marketing Communications in managing the digital advertising budget to ensure optimal investment across platforms; responsible for holistic program budget view. • Serve as primary liaison between tech, e-commerce and marketing. • Experience writing and managing content across multiple digital platforms.