Join us on our mission to reverse diabetes and obesity in one billion people. Responsibilities • Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth. Must-Haves • 7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment • Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue • Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc • Creative thinker who can translate business objectives into engaging marketing programs • Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions • Excellent project management skills with the ability to juggle multiple campaigns simultaneously • Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment • Bachelor of Science/Bachelor of Arts preferred Virta’s company values drive our culture, so you’ll do well if: • You put people first and take care of yourself, your peers, and our patients equally • You have a strong sense of ownership and take initiative while empowering others to do the same • You prioritize positive impact over busy work • You have no ego and understand that everyone has something to bring to the table regardless of experience • You appreciate transparency and promote trust and empowerment through open access of information • You are evidence-based and prioritize data and science over seniority or dogma • You take risks and rapidly iterate Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential.
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