Senior Marketing Manager

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Driven by a growth mindset, as a Senior Marketing Manager for Finance Buzz you will use audience insights and data to optimize landing pages for revenue and user experience across 1,000,000s of sessions per month. • Manage, analyze, optimize and scale current landing pages to increase revenue and margin across Paid Search, Social, and Native Channels • Use Looker to dig into the data to analyze performance, identify trends, and find opportunities to improve performance • Research, test, and launch new advertisers on our platform • You will be a core part of the performance marketing team and will collaborate closely with the Account Management, Copywriting, and User Acquisition teams • Test and optimize landing pages to align landing page content to ad copy to improve conversion • Ideate and implement tests including copy, UI/UX changes, and offer order to improve page metrics • Identify trends across products and/or platforms and use them to make recommendations • Assist in developing content strategy that both engages the user and meets target KPI metrics • Execute Device Level A/B tests, mostly focused on featured advertisers and content theme • A strong sense of ownership and a hunger to win • Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance and move initiatives forward • 3-5 years of experience with Google Search; planning, managing, and optimizing Google Search campaigns • Experience optimizing on page experience and measuring against deep funnel advertiser KPIs using Optimizely or Google Optimize • Experience using tracking/reporting platforms and/or BI tools • Analytical skills; a natural inclination to "follow the data" and making decisions and recommendations based on data - must have the ability to turn data into optimizations • Proficiency in Excel (Pivot Tables, Vlookups, etc.)