Senior Marketing Manager

Senior Marketing Manager, Becklar Workforce Safety Becklar is the only provider of a complete safety ecosystem that helps protect people, property and workers. We need a manager that is a leader and team player. Responsibilities: • Develop, execute and continue to improve the company's strategic Workforce Safety marketing plan • Strategize positioning, perform market competitive analysis, and related solution positioning • Generate new leads for the sales team through digital campaigns, webinars and supporting events • Establish a test and learn marketing culture so that marketing dollars are generating new customers as efficiently as possible • Define and direct measurable marketing programs that result in demand creation, leads and revenue generation • Define and track metrics and success criteria for all marketing programs and activities • Oversee marketing management, communications, website design and content creation (including brochures and videos) • Develop webinar presentations and case studies to support demand generation • Develop and manage the Workforce Safety marketing budget • Work with the VP of Marketing & Verticals and other executive team members to identify, assess, and develop strategic cross-industry alliances and growth opportunities • Research, identify, develop, and target marketing to new industries that can leverage real-time monitoring supported by a call center At Becklar, we are guided by our core values: We Care, We're Fun, We're Innovative, We value Relationships, We give great Service, and We build and extend Trust.