Senior Marketing Manager, Commercial & Digital Marketing

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.Senior Marketing Manager, Commercial & Digital MarketingSenior Manager Parsippany, NJ, US17 days ago Requisition Salary Range: $ To $ AnnuallyPosition Summary The Senior Marketing Manager, Commercial & Digital Marketing owns PNY’s digital marketing ecosystem and commercial marketing execution across web platforms, brand, demand generation, and go-to-market initiatives.This role serves as the strategic and operational hub across Creative, Product Management, Sales, and Channel teams, ensuring that PNY’s messaging, platforms, and launches are unified, compliant, and commercially impactful. The position combines strategic leadership with hands‑on execution across digital infrastructure, campaigns, and cross‑functional marketing initiatives.Key ResponsibilitiesDigital Platforms & Marketing InfrastructureOwn and optimize core marketing platforms, including company website, Partner Portal, CMS, Email Service Provider (ESP), CRM, and Share Point Establish governance, structure, and best practices to ensure web compliance, UX/UI excellence, scalability, and performance optimizationPartner with internal stakeholders to translate business needs into digital execution and roadmap prioritizationDrive SEO strategy, lead generation initiatives, and ongoing digital performance optimizationLead the evolution and stewardship of PNY’s brand identity across all digital and physical touchpointsProvide strategic direction to Creative and Web teams across design, copy, video, and digital contentOversee development and execution of marketing communications across campaigns, product initiatives, and brand programsTranslate complex technical and product concepts into clear, compelling commercial messagingGo‑to‑Market & Product Marketing AlignmentServe as the primary marketing partner to Product Management, aligning messaging, positioning, and launch executionLead go‑to‑market planning and execution across categories including Data Center, Networking, AI Factory, RTX Pro, and Commercial SolutionsProvide marketing leadership and strategic alignment to Product Managers to ensure successful product positioning and launch outcomesEnsure launches are supported by strong digital presence, coordinated communications, and sales enablement materialsCampaigns, Advertising & Demand GenerationOwn annual and quarterly advertising strategy aligned to business priorities and measurable ROILead campaign planning and execution across digital, email, and integrated marketing channelsDirect email marketing strategy via ESPs, including segmentation, targeting, and performance optimizationLeverage analytics and reporting to refine strategy and improve outcomesDrive demand generation through integrated campaigns, SEO, and digital marketing programsEvents & Commercial Marketing ExecutionOversee all company events, including trade shows, partner events, and internal commercial initiativesEnsure seamless planning and execution aligned with broader marketing and brand strategyDeliver events that drive measurable business impact across partners, customers, and sales teamsSupport and drive distribution of marketing materials across Authorized Partners, Resellers, Distributors, and End UsersEnsure consistency of messaging and execution across all channel‑facing materialsEnable partner success through aligned marketing assets, communications, and programsLeadership, Budget & Cross‑Functional PartnershipLead and develop senior marketing talent and cross‑functional contributors, fostering accountability and high standards of executionManage and optimize marketing budgets, ensuring disciplined spend and measurable ROIPartner closely with senior leadership across Product, Sales, and Commercial Operations to align priorities and executionDrive collaboration across teams to ensure consistent, high‑quality delivery of marketing initiativesQualificationsBachelor’s degree or equivalent experience12+ years of progressive marketing experience, including 5+ years in leadership rolesProven ownership of…