This role will lead marketing strategies for the priorities and client opportunities that extend across the Personal Wealth division. You will bring a broad perspective to signature client moments and seasonal needs, such as retirement, inheritance, tax season, and year-end planning, creating shared strategic foundations that can adapt to individual audiences.
You will also lead the B2C strategy of enterprise-wide campaigns, including major brand and business moments. The ideal candidate is a seasoned strategist, passionate about client insights, and integrator who can identify common opportunities, establish a unifying direction, and mobilize teams across a highly matrixed organization to bring that strategy to market.
**What You'll Own**
*Cross-Cutting Client Strategies*
* Develop division-wide marketing strategies for signature client moments, life events, and seasonal needs that have relevance across multiple segments and offers.
* Identify common client needs and strategic opportunities across segment and product plans, creating stronger, more connected approaches.
* Establish the shared strategic foundation, audience framework, narrative, priorities, and activation principles that teams can adapt to the needs of their respective clients.
*Enterprise Campaign Leadership*
* Lead the marketing strategy and campaign development for enterprise priorities that span the full client base.
* Translate broad brand and business priorities into clear client objectives, campaign platforms, integrated plans, and measurable outcomes.
* Serve as the central marketing lead for these initiatives, aligning Brand, PR, Strategic Communications, segment and product marketing, channels, and business subject-matter experts.
**What You Bring**
* Minimum eight years demonstrated experience in direct-to-consumer marketing strategy or product marketing.
* Undergraduate degree in Marketing or equivalent experience required.
* Demonstrated experience leading integrated marketing strategy, enterprise campaigns, or cross-portfolio initiatives in a complex organization.
* A strong ability to recognize shared opportunities across distinct audiences and business priorities, then translate them into a unifying strategy.
* Experience moving from broad enterprise objectives to actionable campaign platforms and executional direction.
* Proven ability to lead through influence, orchestrate work across multiple teams, and create clarity in areas without a single natural owner.
* Executive-ready communication skills and confidence advising senior leaders.
* Knowledge of audience segmentation, personalization, and lifecycle marketing.
* Experience using experimentation, marketing analytics, and performance measurement to optimize results.
**Special Factors**
**Sponsorship**
Vanguard is not offering visa sponsorship for this position.
**About Vanguard**
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
**How We Work**
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
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