Senior Marketing Officer

Duties and Responsibilities: Develops a deep understanding of our members and keeps a pulse on the competitive landscape to inform our go-to-market strategy Acts as a product expert and champion both internally and externally, developing a deep understanding of market needs and trends, and how we should position the credit union and its family of businesses Drives the development of compelling written and visual content, including marketing product roadmaps, and member facing collateral Collaborates with the marketing team to develop campaigns that carry product messages to market (e.g., sales materials, advertising, digital media, branch merchandising, events, social media, and public relations) Understands what aspects of the product messaging and positioning are effective "in the field" and uses this feedback to inform marketing priorities and adjust marketing collateral Oversees the launch of new products and features by collaborating with business lines, CUSOs, and marketing Maintains a thorough working knowledge of marketing and advertising compliance requirements for the credit union and individual business lines. Acts as a Brand steward and supports the governance of Alaska USA's overarching Brand strategy. Creditable Experience in Lieu of Education: 5+ years in similar position demonstrating excellent writing, editing and strong communication skills. Experience/Skills: Five years marketing experience. Strong written and oral communication skills, strong strategic and organizational skills, and the ability to work in a fast-paced, environment.