July 23, 2025

Senior Marketing Specialist, Paid Media

M&T Bank Baltimore, Maryland

As a Senior Marketing Specialist, Paid Media, you will play a critical role in planning, executing, and optimizing paid media campaigns across multiple digital platforms. Primary Responsibilities: • Develop and execute paid media strategies with a strong emphasis on video advertising across platforms such as Google Ads, Meta Ads, CTV, and more. • Collaborate closely with creative teams on creative strategy that aligns with campaign goals and resonates with target audiences. Bachelor's Degree + 3 years of proven experience in digital paid media with a focus on video advertising and campaign optimization. (Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)

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