Senior Marketing Specialist - Email Communications and Loyalty Programs

The California State Lottery is looking to fill the exciting role of a Senior Marketing Specialist - Email Communications and Loyalty Programs! If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team! Under direction of the Chief of Engagement & Retention Marketing and reporting directly to the Staff Services Manager II - Marketing Manager Player Loyalty and Email Communications, the Senior Marketing Specialist - Email Communications and Loyalty Programs will be responsible for the strategic planning, execution and optimization of the Lottery's loyalty programs and email marketing communications. This position is critical to ensuring that the Lottery provides an exceptional experience that motivate consumers to play Lottery games, build an understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education. Travel expense to and from the assigned headquarters are the responsibility of the employee.