Senior Marketing Specialist

On the strategy side, you’ll brainstorm and advise senior leaders on best practices and prioritizations based on data (engagement with content, lead gen activities, social activity.) • Own the day-to-day execution of B2B marketing initiatives across Digital United and its entities (Primacy, Zen Source, Mediate.ly). • Partner with internal sales, industry and solution Subject Matter Experts (SMEs) • Support campaign creation, gated content landing page and DRIP campaign optimization. • Track performance across SEO, web analytics, email platforms, CRM, and social. • 5–10 years of hands‑on B2B demand generating marketing experience, in a fast‑paced multi‑brand environment • Storytelling chops with ability to define, craft and syndicate our stories across multiple channels • Best practices across the sales funnel from awareness to lead nurturing • Data driven insights advising shifts in strategy and priorities • Salesforce administrator skills • Comfortable working across channels: web, Linked In and other social media channels • Proficiency with marketing tools including AI, Google Analytics, CRM platforms and email • A self‑starter mindset; you run with the ball and make it happenPHYSICAL DEMANDS AND WORK ENVIRONMENT • Prolonged periods of sitting at a desk and working…