Senior Marketing Specialist

Job SummaryThis position is responsible for managing projects to ensure efficient and effective project management and development of marketing materials that help support business objectives. The role serves as a designated marketing partner to assigned Crump business units and develops and owns annual marketing plans and strategies, creating associated marketing materials. Administrative-type duties are performed as required.ESSENTIAL DUTIES AND RESPONSIBILITIES Serves as marketing partner for assigned business units and maintains a regular meeting schedule with key business unit leaders.Develops marketing plans in collaboration with business unit leaders and marketing management.Handles development of marketing deliverables to support plans, such as broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, website content, social media postings, trade show exhibits, and audio/visual presentations.Proofreads and edits copy prior to submission for final approval.Follows stated marketing and compliance review processes to gather approvals for deliverables, ensuring they meet legal, regulatory, and company branding requirements.May assist in designing and executing custom surveys to assess campaign effectiveness.Performs routine administrative functions for the department, such as list management, inbox management, internal project management/project sharing, and recurring external emails.Required Qualifications Effective interpersonal and written communication skills.Ability to provide excellent customer service to internal and external customers.Effective time‑management skills.Ability to prioritize and accomplish multiple tasks simultaneously.Capability to work independently as well as in a team environment.Experience with PCs in a Windows environment.Proficiency in basic computer applications such as Microsoft Office products.Ability to analyze problems and develop solutions.Strong communication with individuals at all levels of the organization.Bachelor’s degree or equivalent education, training and work‑related experience.Five years of experience in a marketing role driving sales results, including experience in life brokerage or financial services industries.Proven project management experience.Ability to build relationships with teammates, internal and external clients and vendors.Hands‑on understanding of design capabilities and online content presentation options.Professional experience with marketing and communications best practices (social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meetings and events).Strong writing, editing and proofreading skills, including knowledge of and adherence to AP Style Guidelines, brand guidelines and corporate voice.Strong understanding of the life insurance industry, including ability to explain basic industry terms.Proficiency in Adobe Creative Cloud tools (primarily InDesign, Photoshop, Illustrator and Dreamweaver).Advanced knowledge of marketing automation tools and customer‑relationship‑management systems and strategic campaign development.Ability and willingness to host virtual events using company software, including Zoom, and to provide creative ideas for increasing interaction and attendee engagement.Experience with Marketo or comparable marketing automation system.Experience with Microsoft Dynamics or a comparable customer‑relationship‑management system.Preferred Qualifications Knowledge of Crump, carriers, business partners and affiliates.BenefitsA comprehensive benefits package that includes PTO, medical, dental, vision, retirement savings, disability insurance, and life insurance.Equal Employment Opportunity StatementWe are an Equal Opportunity Employer and value diversity at all levels of the organization. All employment decisions are made without regard to race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, age, national origin, ancestry, disability, genetic information, marital status, veteran or military…