Senior Marketing Specialist

We are a fast paced, growing business that is looking for individuals to join the team and help build an incredible company. This is a highly visible role that offers significant ownership and the opportunity to make a meaningful impact on the future growth of the organization. What You Will Do Develop and execute marketing initiatives aligned with company growth objectives and sales priorities.Support demand generation efforts through digital marketing, email campaigns, content marketing, SEO/SEM, and paid advertising.Strengthen Encore Funding's brand positioning, messaging, and market presence within the staffing industry.Create and manage content across the website, social media, email campaigns, blogs, case studies, thought leadership pieces, and sales collateral.Partner with Sales to support lead generation activities, pipeline development, and targeted marketing campaigns.Manage website content updates, user experience improvements, and digital presence optimization.Plan and support webinars, conferences, trade shows, sponsorships, and industry events.Develop co-marketing opportunities with referral partners, vendors, and industry organizations.Manage HubSpot marketing activities, including workflows, automation, segmentation, campaign tracking, and reporting.Monitor marketing performance metrics, campaign effectiveness, website analytics, and lead conversion data.Coordinate with external vendors, agencies, and creative partners to support marketing initiatives.Identify opportunities to improve marketing efficiency, visibility, engagement, and return on investment. Increased qualified inbound leads and marketing-generated opportunities.Strong campaign performance that contributes to measurable pipeline growth.Consistent execution of a high-quality content and communications strategy.Improved website traffic, engagement, search visibility, and conversion rates.Effective use of HubSpot and marketing automation to support lead nurturing and sales efforts.Successful execution of events, webinars, sponsorships, and industry marketing initiatives.Growth in strategic partnerships and referral marketing opportunities.Clear reporting and insights that connect marketing activities to business outcomes.Continued enhancement of Encore Funding's brand recognition and reputation within the staffing industry.