May 27, 2024

Senior Marketing Specialist

Epsilon Maple Park, Illinois

As well as work with Director on revenue opportunities and strategy/testing recommendations Gains an understanding of the client's business and product lines and utilizes that knowledge to establish credibility with client, counterparts, partners to help drive recommendations based on their business goals Development project schedules in conjunction with other team deliverables & client expectations Communicates to creative team for the development and execution of creative concepts for client review/approval Reviews all creative and obtains proper approvals from internal team and client Prepares data processing specifications and perform audits Coordinates or leads efforts with production team to ensure accuracy and quality of deliverables and obtains proper sign off Coordinates or directs third party vendor services for data, email, etc. Point of contact for the client, liaison to Epsilon, represent the client interests Driver of communication with client; setting expectations ex: budget, timeline, and scope Understand financial reporting and process; profit and loss management; may lead the efforts to create the content of the reports Estimating staffing and scoping for projects, including retainers and contracts Consistently strengthens and adds value to the client relationships Leverage knowledge of technology capabilities to provide recommendations and solutions to clients Thorough understanding of competitive landscape and development and application of leadership in area of expertise Check for accuracy in; creative routes, data files and production/data proofs Provide data files to production include SEEDS, IMB/NCOA requests Maintain Dealer Roster Excel Spreadsheet w/ dealer contact information, campaign participation and campaign specific information Assist VP with Agency-run Service Reminder Program Prepare/Update Master SEED File Manage co-op process with client and OEM co-op contacts Execute Campaign Billing files Able to work mostly independently, while able to keep supervisor up-to-date on deliverables Proficient in the Microsoft Suite of products, including Excel Abe to create partnerships with multiple departments across the organization Good knowledge of marketing technologies Begins to solve problems and engages SAE/AS/AD as needed Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe.

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