Senior Marketing Specialist

**Join the BenQ Team!**

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on *"Bringing Enjoyment 'N' Quality* to Life."

The Senior Marketing Specialist will work with company partners to spearhead PR/media outreach, optimize strategic marketing content, plan and execute digital marketing, run influencer marketing campaigns, and plan events. This role strongly emphasizes using PR/media relations to reach target audiences across consumer product lines, with a special focus on our *displays designed for Mac® users*.

**Duties & Responsibilities:**

The Senior Marketing Specialist will help build BenQ’s reputation as a leading consumer electronics brand across the country through brand communication, product communication, media relations, and support for various marketing initiatives, including in-person media/influencer events.

* Work on annual/quarterly PR plans by referring to the guidance from BenQ HQ
* Lead the PR communication for major product launch events or other marketing events across product lines
* Localize materials from global HQ to fit with local media requirements
* Identify strategic media opportunities by working with other teams inside the company
* Build up strong relationships with nationwide/global media to increase familiarity with the company and its products
* Build relationships with influencers, develop and execute influencer marketing plans to promote BenQ brand and products
* Handle media inquiries/interviews / local crisis when necessary
* Report to HQ about local PR work
* Plan and execute product go-to-market campaigns, covering each touchpoint from awareness, consideration, to conversion with consumers
* Collect and analyze data using Google Analytics 4 and other relevant tools to identify trends and insights related to digital marketing campaigns on the website, including email marketing, CPC ads, organic search, and social media

**Required Experience, Knowledge, Skills, and Abilities:**

* At least 3-6 years of PR experience
+ Candidates from leading PR agencies or int’l brands preferred
* Knowledge of the nationwide media landscape needed
* Strong understanding of Google Analytics, with the ability to organize, track, and analyze data per campaign
* Diligent worker and team player

**Education:**

* Bachelor’s degree or above required: PR, Marketing and Communications, or related field preferred

**Position Type:**

* Full-Time
* Office Based

**Compensation:**

* Based on experience; we offer a competitive base salary plus bonus