Senior Marketing Specialist, California State Lottery

**Overview:** The Senior Marketing Specialist leads the development and implementation of the California State Lottery's marketing strategies and programs that drive brand growth, support product launches, and achieve the Lottery's business objectives. The successful candidate will be responsible for developing brand strategy and integrated marketing plans, collaborating with marketing agencies and cross-functional teams, and leading campaign development from strategy to final creative production. **Responsibilities:** • Develop and implement comprehensive marketing strategies and programs to drive brand growth and support product launches • Lead the development of brand strategy and integrated marketing plans in collaboration with marketing agencies and cross-functional teams • Spearhead the development of key art and creative assets for traditional and digital channels, including TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, and Lottery-owned channels and platforms • Review and make recommendations on paid media plans and media buys to ensure effective alignment with strategic goals and target audiences • Act as a lead for the Brand Strategy & Integrated Marketing (BSIM) team and the Lottery's marketing agencies • Perform complex and critical marketing work, assuming responsibility for major activities central to the brand and mission of the Lottery • *Qualifications:** • Bachelor's degree, preferably with a specialization in marketing, communications, or a related field • At least seven years' progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts • Experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders • Strong analytical skills, and a solid understanding of marketing strategy and planning utilizing key metrics • Experience managing and tracking budgets and advertising expenditures • Skilled communicator with experience building presentations and presenting plans/proposals to a variety of groups • Proficiency with Microsoft Office programs, including Word, Excel, and PowerPoint • Experience with Adobe Spark a plus • *Benefits:** Benefit information can be found on the CalHR website and the CalPERS website. The California State Lottery offers a comprehensive benefits package, including health, dental, and vision insurance, retirement plans, and paid time off