Senior Marketing Strategist – Media & Performance

Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive. Supports the planning, execution, measurement, and optimization of integrated marketing campaigns across the University of Rochester. Supports the planning, coordination, execution, and optimization of integrated marketing campaigns that advance organizational priorities, increase awareness, and engage key audiences.Collaborates with marketing strategists, communications professionals, creative teams, social media managers, and external partners to ensure campaigns are implemented effectively across paid, owned, earned, and shared channels.Assists in the development and execution of media and channel plans, including digital advertising, social media promotion, sponsorships, out-of-home advertising, print placements, and other paid marketing initiatives. Provides guidance and consultation to marketing and communications partners on campaign development, audience targeting, channel selection, and performance measurement.Builds and maintains strong relationships with internal stakeholders, agency partners, media vendors, and platform representatives to ensure alignment, accountability, and continuous improvement across marketing initiatives.Establishes and maintains campaign planning, execution, and measurement standards to promote consistency across marketing initiatives.Coordinates cross-functional campaign planning efforts and helps ensure alignment among marketing, communications, creative, social media, digital, and external partners.Serves as a central resource for campaign best practices, processes, tools, and reporting frameworks.Other duties as assigned Knowledge of HIPAA privacy rules and HIPAA consent authorization process requiredDemonstrated proficiency in writing and editing content requiredStrong interpersonal, written and verbal communication skills requiredAbility to provide context and/or reshape material as needed requiredExperience executing integrated marketing campaigns across paid, owned, earned, and shared channels preferred.Knowledge of media planning, audience targeting, campaign trafficking, and marketing analytics preferred.Experience negotiating and coordinating with agencies, media vendors, and cross-functional teams preferred.Strong analytical skills with the ability to interpret campaign performance and audience data preferred.Experience developing reports, dashboards, and performance summaries preferred.Strong organization and project management skills preferred.Ability to manage multiple campaigns, deadlines, and priorities simultaneously preferred.Ability to coordinate campaign assets, trafficking, and quality assurance processes preferred.Ability to work independently and collaboratively in a team environment preferred.Strong attention to detail and commitment to accuracy preferred.Ability to translate data and insights into actionable recommendations preferred.Knowledge of current marketing, media, and analytics trends and best practices preferred.