Senior Media Buyer

A cover letter is required for consideration for this position and should be attached to the first page of your resume. Michigan Creative is the largest provider of marketing services to the University of Michigan. As a Senior Media Buyer, you will manage the planning, execution, and optimization of paid media campaigns for a portfolio of clients across the University of Michigan. • Oversee and coordinate social advertising accounts, ensuring proper execution and monitoring of campaigns on platform-side tools • Manage campaign budgets and oversee financial tracking, including spend recommendations, billing reconciliation, and vendor invoice approval • Manage day-to-day implementation of campaigns; ensure proper execution of media buys by monitoring buys/schedules • Lead campaign optimization and reporting efforts, including weekly performance reviews, data analysis, and sharing actionable insights with clients and campus stakeholders • Co-lead client communications with project managers, representing media strategy while PMs oversee project delivery; provide recommendations and respond to client needs • Work collaboratively with a cross-functional team of project managers, writers, designers, and developers to deliver integrated campaigns • Contribute to process stability by following established workflows while recommending improvements that support consistency and efficiency across projects • A bachelor's degree in marketing, business, or communications or an equivalent combination of education, internship, and professional experience • 5+ years of experience in managing and optimizing digital advertising campaigns • Strong attention to detail with an iterative data- and objective-driven mindset • Demonstrated knowledge of the principles of successful search engine marketing (paid search/ppc) and social media campaigns, including functional knowledge of relevant platforms (e.g., Google Ads, Meta, LinkedIn, Snapchat, X, TikTok, etc.) To be U-M's trusted marketing experts, providing leadership and support for our campus partners to create the most cohesive and resonant Michigan brand.