Senior Media Buyer

Our client is seeking a data-driven and experienced Senior Media Buyer to join their growing marketing team in Madison, Wisconsin, US . This role will be instrumental in planning, executing, and optimizing integrated media campaigns across various channels to drive customer acquisition and brand awareness. Responsibilities include conducting thorough market research, identifying target audiences, negotiating media buys, managing campaign performance, and analyzing data to identify key insights and areas for improvement. You will work closely with the creative and analytics teams to ensure campaign alignment and maximize ROI. Experience with programmatic advertising, social media advertising, SEM, and display advertising is essential.