About the Job Ontraport is an industry-leading CRM and automation platform designed to help scale businesses. Our Media team is built upon a foundation of experimentation and openness to learning and improving. Our motto is “Launch Fast, Optimize Constantly,” which means we take projects from idea to execution quickly so that we can try many new strategies, learn what works, and scale our most successful efforts. Duties: Campaign Management & Ad Operations- Plan and implement digital advertising campaigns according to best practices across platforms including Google Ads, Facebook & YouTube Manage daily campaign performance and monitor KPIs to achieve campaign goals Conduct in-depth keyword and/or audience research to find ideal targets to support goals of campaign briefs Reporting & Analytics- Monitor campaign spend in accordance to Paid Media budget and report out to financial stakeholders Analyze campaign & conversion data utilizing Google Analytics, Ontraport CRM, performance dashboards and other tools Analyze landing page performance to propose improvements and optimizations Create monthly and quarterly performance reports and present to leadership Collaboration: Work directly with the content and design teams to develop high performing ad creative Research new strategies, campaigns and opportunities for Paid Media team Collaborate with consultants/agencies to optimize campaign performance Provide feedback on landing page performance to SEO and Web Development Teams Requirements: 3+ years experience with Paid Social or SEM advertising 3+ years working in SaaS or tech industry Comfortable in a dynamic and fast-paced team Ability to accurately present data to leadership and key stakeholders Proven track record of delivering results including the ability to collaborate and respond to feedback Strong written and verbal communication skills Physical Demands: Must be able to remain in a stationary position for long periods of time. Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.
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