Senior Media Buyer

Job Title: Senior Media Buyer/Senior Integrated Media Specialist Job Summary The Senior Media Buyer manages the entire marketplace execution process within digital platforms, constructs exact media buys, and serves as the technical liaison between account teams, creative departments, and ad tech partners. Ability to work both independently and collaboratively in a fast-paced environment and prioritize and juggle multiple tasks and active campaigns within set deadlinesActs as the catalyst for strategic thinking and planning and tactical optimization and execution, making real-time, data-driven adjustments to maximize client media campaign performance.Translates strategic media plans into precise, data-backed buying structures, concise purchasing rationales, and execution-ready client presentations.Acts as steward of client budgets, with impeccable professional standardsWorks closely with internal strategy teams and client managers, providing hands-on execution insight, platform capabilities direction, and technical feedback.Works very closely with paid media buyers, providing mentorship, direction and strategic insightIdentifies, negotiates, and secures cost-effective, scalable, and targeted media agreements and inventory that provide qualified and quantifiable ROAS for clients.Interprets campaign performance metrics, analytical data, and platform tracking to communicate the direct, measurable effectiveness of buys to clients and colleagues.Directly executes and oversees custom audience building, platform bidding, campaign spend pacing, site tag analysis, billing reconciliation, and rigorous post-buy analysis.Acts as an innovator by piloting emerging programmatic and digital buying trends, mastering the latest platform optimization tools, and vetting new ad tech and vendor partnershipsEnsures the flawless deployment of all media buys, tags, and creative assets with impeccable technical attention to detail. Possesses an impeccable attention to detail, specifically regarding trafficking, tracking, and campaign quality control.Embraces a culture of teamwork, collaboration, and intellectual curiosity, acting as a liaison between the media team and other agency departments.Ability to prioritize and juggle multiple tasks within set deadlines in a fast-paced environment.Strong verbal and written presentation skills with the ability to maintain high professional composure during client interactions.Demonstrates alignment with Adcom’s Core Values: Curiosity, Grit, Positivity, and Thoughtfulness.Strong mathematical and research skills, with the ability to analyze metrics like CPM, CTR, CPC, CPA, and ROAS to drive data-informed decisions.