Senior Media Buyer

A cover letter is required for consideration for this position and should be attached to the first page of your resume. Michigan Creative is the largest provider of marketing services to the University of Michigan. In this role, you will lead strategy, execution, and optimization of advertising campaigns across digital and traditional channels, managing significant budgets and directly advising campus clients. As a Senior Media Buyer, you will manage the planning, execution, and optimization of paid media campaigns for a portfolio of clients across the University of Michigan. ); create and optimize successful campaigns that drive engagement, impressions, awareness, and leads Support the execution of traditional media plans across channels, including radio, newspaper, and out-of home Serve as a subject matter expert on media buying best practices and trends, including platform changes and new product offerings Fully own media strategy design and proposal writing in partnership with project managers, including recommending tactics, targeting, ad types, bid strategies, and keywords Oversee and coordinate social advertising accounts, ensuring proper execution and monitoring of campaigns on platform-side tools Manage campaign budgets and oversee financial tracking, including spend recommendations, billing reconciliation, and vendor invoice approval Manage day-to-day implementation of campaigns; ensure proper execution of media buys by monitoring buys/schedules Lead campaign optimization and reporting efforts, including weekly performance reviews, data analysis, and sharing actionable insights with clients and campus stakeholders Co-lead client communications with project managers, representing media strategy while PMs oversee project delivery; provide recommendations and respond to client needs Work collaboratively with a cross-functional team of project managers, writers, designers, and developers to deliver integrated campaigns Contribute to process stability by following established workflows while recommending improvements that support consistency and efficiency across projects Qualifications A bachelors degree in marketing, business, or communications or an equivalent combination of education, internship, and professional experience 5+ years of experience in managing and optimizing digital advertising campaigns Strong attention to detail with an iterative data- and objective-driven mindset Demonstrated knowledge of the principles of successful search engine marketing (paid search/ppc) and social media campaigns, including functional knowledge of relevant platforms (e.g., Google Ads, Meta, LinkedIn, Snapchat, X, TikTok, etc.)