A company is looking for a Sr. Media Buyer.Key ResponsibilitiesDevelop and implement media plans that align with client goals and objectivesConduct market research to identify target audiences and suitable media channelsNegotiate media buys with various vendors to secure the best rates and placementsRequired QualificationsMinimum 5 years of proven experience as an effective media buyer and media plannerStrong understanding of digital and traditional media channels including TV, Radio, OOH, Print, and OTT/CTVProficiency in Excel and other analytical tools for tracking and analyzing campaign performanceExperience in advertising and familiarity with linear TV is requiredExperience with SRDS, Kantar, Nielsen, and comScore is a plus
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