We are looking for a highly experienced Senior Media Buyer to lead paid advertising strategy and execution across Google Ads, Meta Ads, and other PPC platforms.
This is not an entry-level or “set it and forget it” role. You will be responsible for building, optimizing, and scaling campaigns that generate real leads for our clients, primarily in high-competition industries such as personal injury law and medical practices.
If you understand how to turn ad spend into signed cases and booked appointments, this role is for you.
What You’ll Be Responsible For
Build, launch, and manage high-performing campaigns across:
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
Develop and execute campaign strategies focused on lead generation and ROI
Manage budgets ranging from small local campaigns to high-spend accounts
Continuously optimize campaigns based on performance data
Conduct keyword research, audience targeting, and competitor analysis
Write or guide ad copy and creative direction based on performance insights
Implement and manage tracking systems:
Conversion tracking (Google Tag Manager, GA4, Meta Pixel, etc.)
Call tracking (CallRail or similar)
Attribution tools (experience with Hyros is a plus)
Analyze campaign data and provide clear, actionable insights
Collaborate with internal team on landing pages, CRO, and overall funnel performance
Occasionally join client calls to explain strategy and performance (when needed)
Required Experience & Skills
Minimum 2+ years of hands-on experience managing Google Ads and Meta Ads
Proven experience managing campaigns for:
Personal Injury Attorneys
Medical / Healthcare providers (chiropractors, clinics, etc.)
Strong understanding of:
Conversion tracking setup and troubleshooting
Attribution and data accuracy
Lead generation funnels
Ability to interpret data and make strategic decisions (not just optimize bids)
Experience managing multiple client accounts simultaneously
Comfortable working in a fast-paced agency environment
Nice to Have
Experience with Hyros or advanced attribution tools
Familiarity with Local Services Ads (LSAs)
Experience working with high-ticket lead generation (legal/medical)
CRO or landing page optimization experience
Work Environment
Hybrid role:
Initial in-office training (Orlando)
Majority remote after onboarding
Minimal but strategic client interaction
Pay: $80,000.00 - $90,000.00 per year
Benefits:
On-site gym
Paid time off
Experience:
Google and Meta Ads: 2 years (Required)
Managing PI and Medical Campaign: 2 years (Required)
License/Certification:
Google Ads Certification (Preferred)
Ability to Commute:
Orlando, FL 32801 (Required)
Work Location: Hybrid remote in Orlando, FL 32801
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