Senior Media Buyer; Social

Position: Senior Media Buyer (Social) - 55478336695 Job Title: Senior Media Buyer – SocialJob Type: Full-time / RemoteWork Hours: PSTJob OverviewWe’re helping our client, a fast-growing eCommerce brand, find a Senior Media Buyer (Social) to scale and optimize paid social performance across Meta (Facebook/Instagram), Tik Tok, and emerging platforms.In this role, you’ll own large paid social budgets end-to-end—driving efficient customer acquisition, testing creative and audience strategies, and optimizing campaigns to hit key performance goals such as ROAS, CPA, and LTV.ResponsibilitiesDevelop and execute paid social strategies across Meta (Facebook/Instagram) and Tik TokLaunch, manage, and optimize campaigns across multiple objectives (awareness, traffic, conversions, retargeting)Conduct audience research and build custom, lookalike, and retargeting audiencesCollaborate closely with creative teams on ad concepts, copy, and video/visual directionImplement structured testing frameworks for creatives, audiences, and campaign structuresAnalyze performance data and optimize toward key KPIs (ROAS, CPA, LTV)Manage significant daily and monthly ad spend while maintaining profitability targetsStay up to date on platform changes, new features, and social commerce trendsQualifications4+ years experience in social media advertising with focus on Meta and Tik TokProven success managing $75K+ monthly social ad budgets with strong ROASDeep understanding of social media algorithms, audience targeting, and creative optimizationExperience with Ads Manager, Tik Tok Ads Manager, and third-party tools (Triple Whale, Northbeam, etc. )Strong creative instincts and ability to identify winning ad conceptsConsumer goods, e-commerce, or health/wellness industry experience preferredMeta Blueprint and Tik Tok advertising certifications a plus#J-18808-Ljbffr