Location: Fort Worth, TX (Hybrid) Salary: $80K-$85K DOE Our client, a well-established independent advertising agency is seeking a Senior Media Planner to develop and lead integrated media strategies across traditional and digital channels. This is an excellent opportunity for a media planner looking to step into a more strategic role and work across a broad range of clients and media disciplines. Develop integrated media plans across broadcast, OOH, print, paid social, digital, and programmatic channels.Analyze audience, market, and competitive data to inform media strategy and investment decisions.Partner with account and creative teams to align media plans with client objectives.Build planning documents, budget allocations, and media recommendations.Support campaign forecasting, targeting strategy, and media mix development.Review campaign setups and provide quality assurance to ensure alignment with approved plans and budgets.Contribute strategic recommendations for client presentations and new business opportunities.Leverage emerging technologies, data, and AI-driven tools to improve planning and performance.
Create an account to see the full posting, access our search engine, and more.You're just 60 seconds away from your new Creativeloft account.