Senior Media Planner

Role:

The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships.

In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.

Areas of Focus:

Disciplined Business Leadership

Develops decisive, insightful strategies aligned with client objectivesDemonstrates a thorough understanding of client business and how to achieve resultsUnderstands client objectives, resources, and pros/cons of approaches to address themExecutes responsibilities with urgency and strong team integrationTakes initiative to learn business planning from supervisors

Media Innovation

Applies industry changes in evolving approach for client businessProactively challenges status quo with media partners and clientsLeverages consumer and media insights to inform communications strategyEducates team members on media concepts, application, and philosophyMeasures performance proactively to continuously improve client resultsTakes initiative to learn departmental and agency systems and resources

Team Player

Manages internal relationships across departments effectivelyEffectively manages a team to ensure work is high quality and on timeDevelops positive working relationships with outside vendorsMaintains a professional, solutions-oriented attitude at all timesDemonstrates initiative and ability to lead projectsBuilds trust with supervisors and readiness for increased responsibilityCommunicates effectively, with timely and accurate responsesContributes to a positive departmental and agency culture

Qualifications/Traits:

Education:

A bachelor’s degree in a related field.

Skills and Experience:

A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferredDigital media experienceSolid background in traditional media planning/buying within an agency environmentExperience managing multiple clients and cross-functional teamsExposure to planning all media channels, both national and localExperience with core planning tools and systemsStrong quantitative and analytical skillsProven ability to translate strategic plans into flawless real-world executionStrong negotiation skills and experience with integrated multichannel media packagesDemonstrated proficiency in digital media channels including display, mobile, and searchStrong understanding of ad serving, behavioral targeting, media, and analytics

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $60,000 - 70,000 annually