Senior Media Planner and Buyer

GPS Impact is hiring a full-time Senior Media Planner and Buyer to join our growing Paid Media Team. • Developing comprehensive digital media plans to help progressive candidates and causes achieve persuasion, and mobilization goals • Executing paid media buys across platforms including but not limited to Meta, Google (Search and YouTube), and programmatic DSPs • Use voter file data (e.g., VAN, TargetSmart, L2) and third-party audience segments to inform targeting strategies • Optimizing campaigns in real-time to maximize impact for key KPIs, including but not limited to reach, engagements, and conversions • Monitor pacing and performance, producing detailed reports/ dashboards and insights both internally and client-facing • Managing and engaging with vendors and trusted partners to plan and deliver on digital media plans • Strategizing and collaborating with internal teams to identify how paid media can add value for GPS clients • Thinking creatively about recommended tactics, looking for patterns in performance, and speaking up when an opportunity presents itself • Providing feedback and guidance on media plans developed by Media Planners and Buyers, mentoring, and helping train new staff • Writing ad copy for paid search campaigns • 3+ years of experience buying and planning digital media • Proficiency in key ad platforms: Meta Ads Manager, Google Ads, YouTube, and at least one DSP • Strong analytic and reporting skills using platform dashboards and custom reporting tools • Prior experience working in data platforms such as L2, TargetSmart, and VAN • Have strong quantitative skills and experience in Excel and Sheets • Be highly organized and detail-oriented, with an ability to manage multiple projects and deadlines • Have the ability to work well independently as well as with others • Have a positive attitude, desire to lead, and excellent time management skills • Demonstrate strong interpersonal and communication skills, both for internal and external communication • Understand the complexities of political communication and have experience building digital media programs to solve problems • Prior digital planning and buying experience in the political vertical • Genuine interest in political advertising and understanding of digital media landscape • Experience in ASANA or other project management tools • Experience in reporting tools such as TapClick, Datorama, or others Please note this job description is not designed to cover or contain a complete listing of activities, duties or responsibilities that are required of the employee for this job.