Senior Media Strategist, Paid Social

85SIXTY has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance. Monitor campaign pacing, performance, and delivery to ensure campaigns meet KPIs and budget expectations.Analyze campaign data and optimize campaigns in real time to improve performance and efficiency.Develop regular reporting and insights, highlighting key learnings and actionable recommendations.Experienced in client-facing communication, delivering clear performance insights, optimization recommendations, and proactive planning for future campaigns and initiatives.Collaborate with internal teams across other paid media channels, organic social, creative, analytics, and SEO to support integrated marketing strategies.Support tracking implementation and troubleshooting, including pixel tracking, event setup, and custom conversions.Identify and execute test-and-learn opportunities such as creative testing, audience experimentation, and new platform features. 4+ years of hands-on experience managing paid social campaigns.Experience managing campaigns with conversion-focused objectives and measurable performance KPIs.Familiarity with Meta, TikTok Ads Manager, and other paid social platforms.Experience supporting campaigns with monthly budgets in the five-figure range preferred.Experience working with hospitality, travel, tourism, or destination brands (hotels, resorts, tourism boards, or DMOs) is strongly preferred.Understanding of travel marketing dynamics, including seasonal demand, geographic targeting, and traveler audience segmentation.Strong analytical mindset with the ability to interpret data and translate insights into optimizations.Proficiency in Excel/Google Sheets and PowerPoint/Slides for reporting and analysis.Strong organizational skills and attention to detail when managing multiple campaigns simultaneously.Self-motivated, proactive, and comfortable working in a fast-paced agency environment.Meta Blueprint and/or Google Analytics certifications are a plus. To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at 85SIXTY. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited.