Senior Meta Ads & Lead Generation Strategist (Music / Gen Z / Parent Marketing)
Job Title:
Senior Meta Ads & Lead Generation Strategist (Music / Gen Z / Parent Marketing)
Location:
Addison, Texas
About the Role:
Septien Entertainment is looking for a highly experienced marketing expert who understands how to generate leads through google, Meta ads, but not just post content. This person must know how to build campaigns that convert, write strong CTAs, understand buyer psychology, and create ad strategies that actually sell.
This is not for someone who only boosts posts or runs basic awareness ads.
We need a real performance marketer who knows how to attract, qualify, and convert leads.
Our company works in music, artist development, entertainment, marketing of our clients and modern career-building for singers, musicians, and performers. Our audiences include Gen Z artists, serious musicians, and parents looking for top-level opportunities for their kids. You must understand how to market to all three.
What You’ll Do:
Build and manage high-converting Meta ad campaigns focused on lead generationDevelop campaign strategy for different audiences including Gen Z, parents, and musiciansWrite strong ad hooks, headlines, CTAs, and conversion-focused copyUnderstand what messaging makes people stop, click, and opt inCreate and test offers, lead magnets, event campaigns, and sales funnelsAnalyze results and optimize for lower cost per lead and stronger conversionAdvise on landing pages, follow-up strategy, audience targeting, and retargetingHelp shape creative direction based on what actually sells, not what just looks niceKnow the difference between awareness content and performance marketingBring ideas that generate revenue, not vanity metricsWho You Are:
You are an expert in Meta ads and lead generationYou have real experience creating campaigns that convert, not just campaigns that get likesYou understand how to write CTAs that make people take actionYou know how to market to Gen Z without sounding forcedYou understand how to speak to parents who are making buying decisionsYou understand musicians, artists, entertainment, and aspirational audiencesYou know how to test hooks, angles, offers, and creative conceptsYou are strategic, data-driven, and highly experienced in what makes people buyYou can clearly explain why a campaign is or is not workingIdeal Experience:
5+ years in Meta ads, paid social, or performance marketingStrong track record in lead generation campaignsExperience marketing courses, events, coaching, entertainment, music, youth programs, or premium services is a major plusExperience with audience segmentation, retargeting, funnels, and conversion optimizationAbility to interpret ad data and make strategic decisions quicklyStrong copywriting instincts and understanding of buyer psychologyWhat We Are Not Looking For:
Someone who only knows how to post on social media. This is helpful but we need a pro meta marketerSomeone who only knows branding but not conversionSomeone who cannot write compelling hooks and CTAsSomeone who has never generated real leads through MetaSomeone who confuses engagement with salesLocation:
Addison, Texas
To Apply:
Please send examples of Meta campaigns you have managed, results you have produced, industries you have worked in, and why you believe you are a fit for this role.
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