Skill Set and Responsibilities The Senior Paid Ads Specialist/Manager role requires hands-on experience managing campaigns in Meta Ads Manager (Facebook, Instagram). A proven ability to manage budgets and deliver ROI at scale is essential. Metric-driven, analytical, and team-player, able to communicate insights clearly, are key qualifications. Experience with Google Ads, YouTube Ads, or LinkedIn Ads is a plus, and familiarity with landing page tools, analytics platforms, or marketing automation is a bonus.
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