SENIOR PAID ADVERTISING SPECIALIST

• Minimum of 5-7 years of experience in paid media advertising or growth marketing • Proven experience as a Paid Media Manager, with a track record of successful paid advertising campaigns and measurable results. • Strong understanding of target audience segmentation in the healthcare industry and the ability to tailor campaigns to different demographics/platforms. • Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external partners. • Creative thinking and the ability to generate innovative ideas for paid media campaigns and optimization strategies. • Adapt to a fast-paced and dynamic healthcare environment and stay up to date with evolving paid media trends and features in the healthcare industry with the ability to clearly articulate complex ideas and strategies to diverse audiences.