• Manage ongoing optimization efforts for existing accounts, and/or create the structure for new clients and new campaigns for text ads, shopping and other ad formats within the AdWords and Bing interfaces. • Facilitate the management and growth of all PPC accounts and ensure that the expectations of the client in regards to those are met. • Attend training and develop relevant knowledge, techniques and skills, and implement according to best practices for each client. • A strong understanding and application of PPC and SEM practices. • Proven ability to manage detailed projects and manage and develop a team.
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