Senior Paid Advertising Specialist

The ideal candidate will oversee paid search, display, and SEO efforts to drive business objectives and full-funnel performance goals. This role is responsible for managing digital marketing strategies across Google Ads while also owning a comprehensive SEO strategy. • Develop and manage Google Ads strategy across multiple geographies, personas, and buying stages. • Develop and execute a roadmap for AI-driven search optimization, ensuring optimal visibility in search engines. Track SEM and SEO performance using platforms like Google Ads, Looker Studio, SEMrush, and AI SEO tools; provide reporting and insights to stakeholders.