Senior Paid Advertising Supervisor

Job Description About The Role The Paid Search Supervisor is responsible for leading the day-to-day management of clients' paid search campaigns. This role involves developing search strategy & optimization, building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. Responsibilities: • Responsible for the planning & execution of paid search campaigns from start to finish, including the development, management, optimization, and reporting of paid search campaigns • Compile recommendations for advancing client search strategy based on reporting, analysis, and trends • Conduct keyword research and forecasts to contribute to strategy and planning • Develop strong working relationship with internal agency counterparts to share ideas, communicate service offerings, and to identify and deliver new solutions for clients • Serve as subject matter experts for Senior Analysts and be a resource for training and ad hoc questions • Effectively monitor and manage keyword strategies, ad copy builds, campaign budgets, pacing, and bid adjustments • Develop, propose, and execute paid search tests using appropriate testing techniques and methodologies • Provide excellent communication and recommendations to clients such as clear, concise, and meaningful insights in performance recaps • Responsible for putting tactical plans, recommendations, and performance insights into compelling presentation formats • Command data analysis of key Search metrics (e.g. CPC, CPA, ROAS, CTR, SOV, etc.) to identify, recommend and implement changes for increasing the performance of client Search programs • Manage budgeting, forecasting, billing and IO/Account Budgets Qualifications: • Bachelor's degree, concentration in business, marketing, or advertising preferred • Paid search experience, preferably on the agency side with an emphasis on Google Ads & Bing Ads • Paid search experience managing shopping campaigns preferred • Experience using a bid management tool such as Search Ads 360, Kenshoo, or Marin Software preferred • High competency in Microsoft Office Suite: Excel, Word, PowerPoint • Demonstrated problem solving, organization, and project management skills • Ability to work independently and balance multiple tasks

Create an account to see the full posting, access our search engine, and more.